Augmented Museum Experience
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PRODUCT TYPE
Digital Fan Experience
Immersive Museum Experience for a Football Club
A top-tier football club wanted to modernize its museum and engage visitors beyond static exhibits. Fanzclub designed an immersive digital experience that blended storytelling, holograms, and interactive content. Visitors could relive historic goals, explore the club’s legacy, and even create personalized highlight reels.
Static Exhibits & Low Repeat Visits
The traditional museum setup lacked interactive elements and failed to captivate younger fans. With outdated displays and limited engagement, the club struggled to drive repeat visits and maximize the value of its heritage space.
How can we transform our museum into an interactive, digital experience without losing its authenticity?
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SHARE & ACTIVATE
Smart Museum Layer with Immersive Content & Personalization
We developed a hybrid physical-digital layer that:
Turned static exhibits into interactive storytelling experiences
Used NFC and AR triggers to unlock personalized content based on visitor profiles
Enabled fans to scan objects and receive context-rich digital media (e.g. videos, 3D models, voiceovers)
Offered shareable experiences via mobile, encouraging social media amplification
Integrated fan avatars into exhibit mirrors and digital screens in real-time
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RESULTS
Immersive Exhibits, Memorable Engagement
After launch, the museum saw a surge in visitor satisfaction, deeper engagement with exhibits, and a boost in digital adoption while maintaining the authenticity of the cultural experience.
3x
Longer Average Visit
25,000+
Collectibles Claimed
95%
Positive Fan Feedback
Working with Fanzclub has helped us rethink how we connect with our fans digitally.
Their tools made it easy to launch new activations and measure real engagement.
Pablo
HEAD OF SPONSORSHIP - REAL BETIS
