Virtual Jersey Platform
/
PRODUCT TYPE
Digital Wearable
Fans Shape the Club’s Next Jersey
Fans are invited to design and submit their own digital jerseys on a dedicated platform.
Once all designs are in, the community votes for their favorites turning fan creativity into a club-wide event.
This co-creation process boosts engagement, excitement, and gives every supporter a voice.
From Design to Digital Identity
Once the winning designs are chosen, they are instantly brought to life as digital jerseys for fan avatars.
Every supporter can personalize their avatar with the new kit, creating a unique, interactive experience ready to share online, in-app, or even in the stadium.
This seamless integration transforms fans from spectators into active participants in the club’s digital world.
How can we turn fans into active participants, not just spectators?
/
SHARE & ACTIVATE
Fans share their avatars, boosting engagement & sponsor visibility.
Fans proudly share their avatars in digital jerseys across social media and club platforms.
The campaign generates viral engagement, valuable fan data, and measurable sponsor impact making every fan an ambassador for the club.
/
RESULTS
Fan Power Unleashed
Fans turned their creativity into action, driving massive engagement and generating new sponsor opportunities for the club all while boosting loyalty and club pride.
+10k
Fan Jersey Claimed
x4
Fan Engagement
3
New Sponsor Activations
We saw real fan participation and sponsor interest with the Virtual Jersey Platform. The activation was easy to launch and delivered measurable results.
Yann Fouques
Head of Digital Monetization, AS Monaco
