Virtual Photobooth
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PRODUCT TYPE
Digital Activation
Immersive AI-Powered Photobooth for Live Fan Events
At a major football event, the club aimed to increase fan interaction and content generation. Fanzclub developed an AI Photobooth that let fans create themed selfies and short clips, branded with the club’s identity ready to be shared instantly.
This boosted both UGC (user-generated content) and social reach, while capturing valuable fan data.
Missed Engagement & Low Shareability
Prior to implementing the AI Photobooth, event activations had low participation and limited social visibility. Fans had no easy way to create and share club-related content, resulting in lost engagement potential and no data collection.
How can we turn every fan into a brand ambassador and collect real engagement data instantly?
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SHARE & ACTIVATE
AI-Powered Lead Scoring & Smart Routing
We built a custom AI agent that:
Scored incoming leads based on behavior, engagement, and fit.
Integrated with the client’s CRM for real-time data updates.
Automatically routed qualified leads to the right sales rep.
Used machine learning to improve scoring accuracy over time.
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RESULTS
From Hours to Seconds in Lead Processing
Within three months, the client saw faster lead response, higher conversion rates, and better sales team productivity.
3x
More Fan Photos Shared
70%
Fans Participated
5x
Increase in Social Shares
Fanzclub’s activations gave our sponsors new ways to connect with fans well beyond traditional branding.
Fabio
HEAD OF SPONSORSHIP & PARTNERSHIPS, PARMA CALCIO
