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PRODUCT

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Clubs, Fans, Partners

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PRODUCT

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Clubs, Fans, Partners

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PRODUCT

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Clubs, Fans, Partners

Avatar Creation & Digital Twins

Fans create personalized digital avatars linked to their club identity and ready for use in games, activations, or digital twins of real players. Boosts fan engagement, data collection, and digital loyalty.

Fans create personalized digital avatars linked to their club identity and ready for use in games, activations, or digital twins of real players. Boosts fan engagement, data collection, and digital loyalty.

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PRODUCT TYPE

Digital Fan Identity Platform

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CONTEXT & CHALLENGE

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CONTEXT & CHALLENGE

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CONTEXT & CHALLENGE

Immersive Fan Identities for Clubs & Sponsors


Bring your fans closer by letting them create personalized digital avatars, linked to their club identity or sponsor brands. Our platform powers digital twins for players and fans, ready for use in activations, campaigns, or virtual experiences.
Unlocks new sponsorship opportunities, richer data, and unforgettable fan engagement.

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SOLUTION & INNOVATION

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SOLUTION & INNOVATION

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SOLUTION & INNOVATION

Disconnected Fans & Missed Opportunities


Without a way for fans to truly connect, clubs and sponsors miss out on valuable engagement and new digital revenue streams. Fans remain passive spectators instead of active participants, limiting both loyalty and data collection.

How can we activate fans online and offline while strengthening their connection to the club?

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SHARE & ACTIVATE

Seamless Avatar Integration & Activation


We launched a digital platform enabling fans to:

• Instantly create and customize their own club avatars or digital twins.
• Participate in design contests, campaigns, and matchday activations using their avatars.
• Share creations on social media, boosting organic reach and viral engagement.
• Unlock personalized rewards and exclusive digital experiences, driving deeper loyalty.

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RESULTS

Higher ROI, Lower Effort


Within two months, the agency saw significant improvements in both client satisfaction and profitability.

+30,000

Avatars Created

5x

Fan Interactions

85%

Opted-In to Club Data

We saw real fan participation and sponsor interest with the Virtual Jersey Platform. The activation was easy to launch and delivered measurable results.

Yann Fouques

Head of Digital Monetization, AS Monaco