Matchday Activations
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PRODUCT TYPE
Live Digital Activation
Match Day Activation Platform for Football Clubs
A top-tier football club was looking to energize their home games with deeper fan interaction. Fanzclub created a Match Day Activation platform combining on-site touchpoints, interactive games, and digital fan missions, all synced with the club’s branding.
Fans could scan QR codes around the stadium, complete challenges, unlock digital rewards, and share content instantly. The result: a game-day experience that extended far beyond the pitch.
Low In-Stadium Fan Engagement
Despite high attendance, the club noticed limited fan interaction during match days. Traditional activities weren’t capturing attention, and fans lacked meaningful ways to engage with the team beyond watching the game.
The experience felt passive — missing opportunities to build loyalty, collect data, and activate sponsorships.
How can we turn passive spectators into active participants on match day?
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SHARE & ACTIVATE
Engaging Fans Beyond the 90 Minutes
We activated match days with:
Interactive photo booths for live fan-generated content.
Real-time polls, trivia, and digital collectibles during the game.
Social sharing incentives and personalized fan shoutouts on screens.
Post-game content sent directly to fans’ inboxes for retention.
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RESULTS
From Passive Viewers to Engaged Fans
The match day activation turned passive spectators into active participants, creating memorable experiences and unlocking new commercial opportunities.
20,000+
Fans Participated
3x
In-Stadium Engagement
2
New Sponsors Activated
Fanzclub’s activations gave our sponsors new ways to connect with fans well beyond traditional branding.
Fabio
HEAD OF SPONSORSHIP & PARTNERSHIPS, PARMA CALCIO
